Retargeting Vs. Remarketing: Things you must be aware of

This blog post is all about the different marketing strategies that can be used to get the most out of both retargeting and remarketing.

Marketing encompasses a lot of things. When talking about bringing existing customers to the purchase channel of a company, many a time we witness heated debates and brainstorming sessions. These sessions are mostly retargeting vs remarketing. What are they? Which one is better? Remarketing and retargeting: What is the difference? How are they related to the top digital marketing agency in India? And how can you avail strategic digital marketing services for your eCommerce website?

All of these questions must be hovering over your head right now. Stay tuned and all of your questions will be answered in this blog.

The experts at Esolz Technologies have compiled a list of answers to all your questions regarding remarketing and retargeting. Read on to know more!

Although used interchangeably, remarketing and retargeting are not totally similar. Retargeting and remarketing both have similarities and differences. But, before going deeper into the topic let’s find out what remarketing and retargeting essentially means.

Retargeting: What is it?

By definition, retargeting is the use of paid advertisements to ‘target’ warm customers and persuade them to purchase a product or avail of a service. In digital marketing, retargeting has been used to target existing customers who have already interacted with your products and services online. Retargeting uses digital ads across different digital media and platforms to push existing customers into the sales funnel.

Understood?

Let me explain with an example: Suppose you have visited a website, and then you visit another website or scroll through your Facebook News Feed. While scrolling down, you notice that there are ads of the brand or product that you were viewing a few moments ago. If this has ever happened to you, then you have experienced retargeting.

Clear?

What? Did you get other questions?

You want to know how retargeting works?

Then, you need to avail strategic digital marketing services and see for yourself. Or you can read this blog to the end.

How does Retargeting work?

Retargeting is quite a simple process, where our digital marketing experts will add a pixel to your brand’s website. The pixel will then store data about visitors to your website and what they do. This data is then used to create targeted audiences elicited from those interactions using Google Display Ads or social media ads.

Here is a burning example of retargeting at its finest:

1. Suppose you are a gaming brand, and a visitor comes to your website.
2. The customer visits the “action games” section.
3. The same customer then leaves the website without making any purchase.
4. While scrolling through Facebook or Instagram, the customer sees retargeting ads.
5. The brand can even provide an extra discount coupon to the customer who visited their “action games” section.
6. The customer now satisfied by the discounted rate of the game buys the game.
7. Hence, retargeting is successful.

Now, let’s answer the question: What is remarketing?

Remarketing: What is it?

Remarketing is the process of sending emails to re-engage with existing customers and pushing them down the purchase funnel. In digital marketing, remarketing is easier as you can track everything. You are required to have an email list for remarketing to happen.

Don’t fuss over it, as our team of digital marketing experts will take care of everything!

The definitions of remarketing and retargeting can be quite confusing since the term ‘remarketing’ is used as a broader term to explain both retargeting and remarketing strategies.

For instance, Google calls its retargeting tools remarketing tools.

Mostly, remarketing involves the sending of emails to existing customers to shove them down the purchase funnel!

Clear?

Let me explain with an example:

1. You visit a website and click on a few products and merely browse them.
2. The website asks for your email address to send you better offers in the future.
3. After a few moments, you get a personalized email titled: “Things you might like”.
4. This particular email contains products and services of a similar nature that you were browsing on the website.
5. If you have experienced this, then you have experienced remarketing.

Note: This is just an example, remarketing encompasses many aspects like reminders of incomplete purchases, and so on.

Now that you have a clear idea of what retargeting and remarketing are, let’s differentiate the two.

Retargeting v/s Remarketing: Main difference

Retargeting:

• Focuses mainly on paid ads.
• Can be transformed into a wide array of forms.
• Helps in targeting a wide range of people.
• Can be seen on social media platforms and other websites.
• Uses pixels to procure information on visitors.
• Sometimes, cookies are used to track the behaviour of the visitor.
• Does not depend on the information provided by customers and visitors.

Remarketing:

• Focuses mostly on email marketing.
• Restricted to one form of the marketing campaign, i.e., email marketing campaigns.
• Helps in targeting specific demographics based on their purchase behaviour.
• Only seen in emails and personalized text messages.
• Does not use pixels to track information.
• Uses information provided by the customers to relay targeted ads through email.
• Depends on the information provided by customers and visitors.

Conclusion

Both retargeting and remarketing have the same goal: to make existing customers purchase from you. One might think that remarketing is better than retargeting or vice versa. But for the success of your business, you have to use both retargeting and remarketing.

Esolz Technologies Pvt. Ltd. has more than 15 years of experience in digital marketing. Our strategic digital marketing services are top-notch and our prices won’t make you slap yourself.

If you are going to succeed, then the top digital marketing company in India, Esolz Technologies is your best bet going forward.